If a bike shop offers one of the TOP 4 brands (TreK, Specialized, Giant or Cannondale) it can indicate they are one of
the top IDBs in the area since their consumer base can support sales for these premium brands.
Mid-tier bike shops are identified as IBDs who sell one of the NEXT 6 alternative brands, but do not offer any of the
TOP 4. These dealers will vary based on category since a Road or Pro Shop will offer different brands than a Family
Shop. So in 2019, the NEXT 6 would identify retailers who sell Cervelo, Santa Cruz, Electra, Kona, Scott and Felt.
The bicycle industry has over 50 legitimate brands which are not included in the TOP 4 or NEXT 6. IBDs who feature these specialty and niche brands are defined THE REST. This includes (but is not limited to) Pivot, Salsa, BMC, Haro, Pinarello, Linus, Rocky Mountain, Pedego, Faraday, Stromer, Yuba or Orbea.
“Christopher is a thoughtful partner.
His information supports our multiple
point data collection so we are best
prepared to make strategic decisions.
We have experienced an able and
prepared partner who is supportive
and most accommodating.”
John "JT" Thompson
General Manager of Giant Bicycle
“I’ve known Christopher for over 20 years.
In my opinion he’s the doctor of data.
20 years ago he did things that have
never been done before and provided
insightful data that we’re still using today.”
President of Saris Cycling Group
Honest, reliable, efficient and cost
effective. Gets me the data we need
so we can make well informed
decisions regarding our sales
President of Allite, Inc