Integrates demographic census data, MSA,
and estimated market revenue, plotted
on a dynamic Google Earth data map.

Custom maps can easily be created using
your sales data to give you a detailed
visual overview of sales territories,
MSA, market penetration and sales
trends over time.

Reveals which bike brands (of 150+ tracked)
are available for sale at each IBD location.

The brands offered can be a strong indicator
of the profile of a shop.

Includes IBD (independent bicycle
dealer) name, address, city, state,
ZIP for 7000+ US bicycle retailers
and email addresses for over 4600.

Data is provided in an Excel file with
pre-programmed filters to allow for
easy manipulation.

A bike shop is defined as a retailer who sells an IBD bicycle brand and is currently listed on a brand’s Dealer Locator List.

An interactive Google Map can provide an overview of the competitive landscape
Download Google Earth

If a bike shop offers one of the TOP 4 brands (TreK, Specialized, Giant or Cannondale) it can indicate they are one of
the top IDBs in the area since their consumer base can support sales for these premium brands.

Mid-tier bike shops are identified as IBDs who sell one of the NEXT 6 alternative brands, but do not offer any of the
TOP 4. These dealers will vary based on category since a Road or Pro Shop will offer different brands than a Family
Shop. So in 2019, the NEXT 6 would identify retailers who sell Cervelo, Santa Cruz, Electra, Kona, Scott and Felt.

The bicycle industry has over 50 legitimate brands which are not included in the TOP 4 or NEXT 6. IBDs who feature these specialty and niche brands are defined THE REST. This includes (but is not limited to) Pivot, Salsa, BMC, Haro, Pinarello, Linus, Rocky Mountain, Pedego, Faraday, Stromer, Yuba or Orbea.

free html5 templates

“Christopher is a thoughtful partner.
His information supports our multiple
point data collection so we are best
prepared to make strategic decisions.
We have experienced an able and
prepared partner who is supportive
and most accommodating.”

John "JT" Thompson
General Manager of Giant Bicycle

“I’ve known Christopher for over 20 years.
In my opinion he’s the doctor of data.
20 years ago he did things that have
never been done before and provided
insightful data that we’re still using today.”

Chris Fortune
President of Saris Cycling Group

Honest, reliable, efficient and cost
effective. Gets me the data we need
so we can make well informed
decisions regarding our sales
strategies.”

Bruno Maier
President of Allite, Inc

The spectacular success - and failure - of Bike 3.0, Part One
Bicycle Retailer and Industry News - June 17, 2019

OK, so we have 7,000 bike shops, Now what?
Bicycle Retailer and Industry News - April 22, 2019

Just how many bike shops are there, anyway?
Bicycle Retailer and Industry News - April 9, 2019

Is the number of shops shrinking?
Bicycle Retailer and Industry News - April 9, 2019

The Bike Shop List was created by
Christopher Georger, a 40+ veteran
of the bicycle business, bike activist,
brand consultant, and owner of
Georger Data Services.

Christopher Georger
716-631-0592
christopher@georger.com